免费论文
收费论文
发表论文
我要投稿
设为首页 招标网
联系我们
经济学|管理学|法学|计算机|医学|教育|文学|政治|艺术|哲学|更多 经济学|管理学|法律|计算机|医学|教育|文学|政治|艺术|哲学|更多
 论文搜索
  推荐服务: 论文发表 收费论文
期刊论文格式
毕业论文格式
期刊论文范文
毕业论文范文
论文致谢
毕业论文答辩
开题报告
论文选题
英文摘要书写
AN ANALYSIS OF LANGUAGE FEATURES IN ENGLISH ADVERTISEMENTS,A
作者:未知  时间:2007/11/24 12:34:00  来源:论文天下论文网

摘要 本文旨在通过对书面英语广告的语言分析总结出广告英语在词汇﹑句法﹑篇章上的语言特点。为了使研究从数据出发得出科学结论,本文作者建立了一个拥有60篇各类广告的小型语料库。通过对此语料库中日用品广告﹑科技设备广告﹑服务业广告的深入细致的定量和定性分析,总结出广告英语在此三类广告中的相同点与不同点,并且根据语言的意义,风格及功能解释广告英语的共性以及广告英语在不同类型广告中的特殊性。

本文共分五个部分,第一部分和第五部分分别为介绍与总结,中间三个部分为本文核心,分别展开广告英语在词汇﹑句法﹑篇章三个层面的分析。本文的结论均来自于对语料库的分析。整个研究从数据出发,由数据驱动,由此进行语言学上的分析与概括。

本文作者衷心希望此论文的分析结果能给英语广告的写作者以及广告英语的学习者提供帮助。

 

关键词: 广告英语,词汇,句法,篇章,相同点,不同点

AN ANALYSIS OF LANGUAGE FEATURES IN ENGLISH ADVERTISEMENTS

 

Abstract

This paper presents an analytical study of the language features of English advertisements at lexical, syntactic and discourse levels. In order to conduct a data-driven study, the author builds a corpus of 60 English advertisements. It is hoped that through the detailed survey of three types of advertisements: namely, daily consumer goods ads, technical equipment ads, service ads, similarities and differences in advertising language features can be summarized and possible reasons will be given in the light of the meaning, and function of language.

This paper will be presented in five parts. The first part is the introduction and the last conclusion. The focus of the paper is laid on the three middle parts which respectively analyze language features at lexical, syntactic and discourse levels. The conclusion of this paper is drawn from the data analysis. In the analysis, examples from the corpus will be given; figures, tables and graphs will also be offered to make the paper understandable and persuasive.

It is hoped that the study can shed light on the language features of advertisements and also provide help to copy writers and advertising English learners.

 

KEYWORDS: English Advertisements, Lexical, Syntactic, Discourse,

Similarities, Differences

 

Contents

1. Introduction ……………………………………………………………… 1
1.1 Rationale of the study ……………………………………………………... 1
1.2 Definition of advertising …………………………………………………... 1
1.3 Focus of the present study ………………………………………………… 1
1.4 Sources of data ……………………………………………………………. 2
2. Lexical features …………………………………………………………… 2
2.1 Classification of advertising and its audience …………………………….. 2
2.2 Similarities at the lexical level ……………………………………………. 3
2.2.1 Few verbs are used ………………………………………………………... 3
2.2.2 Use of emotive words …………………………………………………….. 4
2.2.3 Make pun and alliteration …………………………………………………. 4
2.2.4 Use of weasel words ………………………………………………………. 5
2.3 Differences at the lexical level ……………………………………………. 6
2.3.1 Gender identity in advertisements…………………………………………. 6
2.3.2 Selection of Adjectives …………………………………………………… 7
2.3.3 Compound words …………………………………………………………. 8
2.3.4 Use of pronouns …………………………………………………………… 8
3. Syntactical features ……………………………………………………… 9
3.1 Similarities ………………………………………………………………… 9
3.2 Differences ………………………………………………………………… 10
3.2.1 Headlines ………………………………………………………………….. 10
3.2.2 Comparison of headlines of different types of ads ………………………... 11
4. Discourse features...……………………………………………………….. 12
4.1 Body copy of advertisements ……………………………………………... 12
4.2 Differences in body copy ……………………………………………. 12
5. Conclusion ………………………………………………………………… 14

Acknowledgement

Sincere thanks go to Dr. Wei Naixing for his insightful guidance and earnest help all through the searching, analysis and paper-writing stages.

The author also wants to extend her thanks to Ms. Linda Frost who has given much help in data collecting.

References

[1] Bolinger, Dwight & Sears, Donald A. Aspects of Language third edition

New York: Harcourt Brace Jovanovich 1981

[2] Bovee, Courtland L. & Arens, William F. Contemporary Advertising forth edition

Homewood, IL: Irwin 1992

[3] Gove, Philip Babcock Webster’s Third New International Dictionary

Springfield, Mass.: G. & C. Merriam Co. 1976

[4] Gregory, Michael Language Varieties and Their Social Contexts

London: Routledge & Kegan Paul Ltd. 1981

[5] Jefkins, Frank William Advertising Philadelphia, PA: Macdonald and Evans 1985

[6] O’Donnell, W. R. & Todd, Loreto Variety in Contemporary English

London: George Allen & Unwin (Publishers) Ltd. 1985

[7] Roberts, William H. & Turgeon, Gregoire About Language second editon

Boston: Houghton Mifflin Co. 1989

[8] Vestergaard, Torben & Schr der, Kim The language of Advertising

Oxford[Oxfordshire]; New York, NY, USA: B. Blackwell 1985

[9] 方薇 《现代英语广告教程》 南京大学出版社 1997

[10]崔刚,韩宝成,李营,《广告英语》北京理工大学出版社1993

 

1. Introduction

1.1 Rationale of the study

We live in a world of advertising. As potential consumers, we are endlessly bombarded with all kinds of product or service information from various media including newspapers, magazines, television, radio, posters and Internet, etc. Advertising provides a valuable service to society and its members, because it defines for consumers the meaning and the role of products, services, and institutions. It indicates the difference that exists between brands of products and alternative s

[1] [2] [3] [4] [5] [6] [7] [8]  下一页

 3000万硕士、博士、期刊论文全文下载  论文发表:快速、低价、优质
提供60万硕士论文、10万博士论文、2700万期刊论文全文下载服务,助您一臂之力! 十年的论文发表经验,快捷的论文发表服务,保证所发表的杂志均为正规合法的期刊,收费同行最低!
[本文关键字] 广告英语 词汇 句法 篇章 相同点 不同点 ANALYSIS OF IN
[版权说明]《AN ANALYSIS OF LANGUAGE FEATURES IN ENGLISH ADVERTISEMENTS,A》论文版权属于作者本人,您可以参考本论文进行论文创作,但不得抄袭、复制!本站免费论文主要来源于用户投稿(投稿网址),如果涉及到侵权问题,请联系lunwentianxia_card@163.com删除。
  广告英语论文   词汇论文
·广告英语的语言艺术性
·AN ANALYSIS OF LANGUAGE F
·AN ANALYSIS OF LANGUAG_
·关于广告英语的语用学分析
·英语教学用交际教学思想指导词汇教学
·浅谈中学英语词汇教学的艺术
·外语学习词汇为本
·初中英语词汇教学策略
·AN ANALYSIS OF LANGUAGE F
  句法论文   篇章论文
·AN ANALYSIS OF LANGUAGE F
·AN ANALYSIS OF LANGUAG_
· 英语比较结构的功能句法分析
·再论“空间句法”
·AN ANALYSIS OF LANGUAGE F
·AN ANALYSIS OF LANGUAG_
·话语分析二十年
·论汉语作为第二语言博客篇章偏误分析
  相同点论文   不同点论文
·AN ANALYSIS OF LANGUAGE F
·AN ANALYSIS OF LANGUAG_
·缔约过失责任、违约责任、侵权责任的异同
·毛泽东与邓小平法制思想的一致性与不同点分析
·AN ANALYSIS OF LANGUAGE F
·AN ANALYSIS OF LANGUAG_
·债务重组中会计与税务处理的不同点
  推荐期刊投稿
·国际病毒学杂志
·云南交通科技
·暴雨灾害
·云南支部生活
·化工科技市场
·湖北函授大学学报
·苏州工艺美术职业技术学院学报
·视听纵横
·工会理论研究(上海工会管理干部学
·大江周刊.城市生活
 
·塑料制造
·园艺学报
·经贸世界
·兵团工运
·昆明冶金高等专科学校学报
·高教发展与评估
·中国比较医学杂志
·中国排球
·声学学报(中文版)
·中国临床医生
 
·化工设计通讯
·自动化与仪器仪表
·园林
·西部皮革
·第一健身俱乐部
·中南林业调查规划
·南京林业大学学报(自然科学版)
·大理学院学报
·市场观察
·社科纵横(新理论版)
   免费论文
公共管理 | 法学 | 理学 | 医药学
政治 | 社会学 | 文学 | 艺术 | 哲学
工学 | 计算机 | 文化 | 英语论文
经济学 | 财政 税收 | 证券金融
管理学 | 会计审计 | 工商管理 | 教育
财务管理 | 论文写作指导 | 应用文
   收费论文
马列毛邓 | 哲学宗教 | 社会科学
政治法律 | 军 事 | 经 济
文化科学教育体育 | 语言文字
文学 | 艺术 | 历史地理 | 自然科学
数理化 | 天文 | 生物科学 | 医药卫生
农业科学 | 工业技术 | 交通运输
航空航天 | 环境安全
   浏览历史

联系论文网 | 收费论文 | 发表论文 | 论文翻译 | 友情链接 | 全部分类 | 网站地图 | 期刊导航
版权所有 2008-2018 论文天下 www.lunwentianxia.com 京ICP备08104503号
.21875